In our mission to safeguard and grow your wealth, we draw inspiration from visionary leaders like Jeff Bezos, whose principles have made Amazon a global powerhouse.
Below are key lessons we can apply to your financial journey, illustrated with metrics from Amazon’s history:
1. Think Long Term
Amazon has always emphasized long-term value over short-term gains. For instance, despite incurring losses early on, Amazon’s focus on market leadership and strategic investments resulted in annual revenues exceeding $386 billion by 2020. Similarly, our strategies are designed to build sustainable wealth over decades, not just years.
2. Do What’s Right, Even If Unpopular
Amazon faced skepticism when it invested heavily in infrastructure and new categories. In 2000, the company grew international sales to $381 million despite market uncertainty. Similarly, we make decisions based on your best interests, even when they may seem counterintuitive during volatile market conditions.
3. Customer-Centric Focus
Bezos emphasized that “obsessing over customers” drives success. By 1999, 73% of Amazon’s orders came from repeat customers. Our approach mirrors this ethos: we prioritize your financial goals, customizing strategies to align with your unique needs.
4. Innovate to Sustain
Amazon’s constant innovation, like introducing AWS in 2006, added a new revenue stream that accounted for $45 billion in 2020. For you, we continually explore innovative investment solutions to sustain and grow your portfolio in an ever-evolving market.
5. Cash Flow is King
Bezos famously said, “When forced to choose between optimizing the appearance of our GAAP accounting and maximizing cash flows, we’ll take cash flows.” Amazon generated $477 million in free cash flow in 2004, a 38% year-over-year growth. Similarly, we prioritize liquidity and cash flow in your investments to ensure resilience during market fluctuations.
6. Embrace Risks with Precision
Amazon’s bold decisions, such as expanding into international markets, paid off significantly, with non-U.S. sales reaching $358 million in 1999. Our calculated risk-taking ensures your portfolio is positioned to capitalize on emerging opportunities while managing potential downsides.
7. Learn from Failures
Amazon’s ventures, like its early investments in Pets.com, taught the company valuable lessons. Despite setbacks, Amazon leveraged these experiences to refine its business model, ultimately leading to its dominance. We adopt a similar mindset, viewing challenges as opportunities for growth and adaptation.
8. Efficiency Drives Growth
Amazon achieved inventory turnover rates of 16 times annually by 2001, significantly optimizing its operations. Likewise, we focus on efficient portfolio management, minimizing costs to enhance your investment returns.
Amazon’s gross margin has expanded by almost 1,900 (!!!) basis points over the last decade.
9. Stay Flexible in Execution
Amazon’s rapid response to evolving markets—like launching Prime in 2005—helped secure its competitive edge. Our flexible investment strategies adapt to changing economic conditions to keep your financial plans on track.
10. Build Trust Through Transparency
Bezos prioritized transparency, regularly appending Amazon’s original 1997 shareholder letter to highlight its long-term approach. We believe in the same principle, maintaining open communication and clear reporting to foster trust and confidence.
At Onesta Capital Ventures, we aim to embody these principles to ensure resilience, growth, and innovation in your financial journey. Thank you for trusting us as your partner in building lasting wealth.
